Home health care business continues growing - The Business Journal of Milwaukee:

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The home care industry appearsa to be recession proofas Milwaukee-area ownersa of senior care franchises have seen theirr customer base increase over the last year. “There are a lot of optionzs these days for seniors and as the baby boomerzs start coming through in the next 20years (senior care are just going to grow,” said Lisa president of , Germantown, which moveds personal belongings for seniors moving out of their The latest numbers from the U.S.
Bureau of Labot Statistics predict caregiving will bethe second-fastest-growing field over the next Nationwide, the personal and home-care aide industry is expected to grow by more than 50 percen between 2006 and increasing from 767,000 to a projected 1.15 milliohn jobs. Home care providers said there are multiple reasonsz the industry is besides theaging population. Many adultg children are not able to care for theid elderly parents because of work obligations and healthg insurance companies are not paying for enough recover y time ina hospital.
“A lot of thingzs that used to be done at a hospita l for someone now have to be done in the home because insurance companies are trying to get peoplre out as soonas possible,” said Orest owner of in Glendale. BrightStar services range from having a caregived stop in to give a person their daily bath toprovidingt 24-hour care. Since purchasing the franchise almost thredeyears ago, Carnavale has added new clients weekly and planz to expand to Waukesha, where many of his clients within the next thre months. The cost of long-term care is also a factor. A studg released in May by , Richmond, Va.
, found the cost of long-term care in Wisconsin is rising twice as fast as the rate of The average cost of a privatwe nursing home in Milwaukeeis $254 per day while the averag cost for a private room at a Milwauker assisted living facility is $102 per day. At the same 20 hours of companionship home care per week costxabout $50 per day, said Kim executive director of the Indianapolis-based , whicu represents 1,300 member providers of privat pay in-home care services for the elderl y and disabled. “Based on our nearly 90 percent of seniors said they woulsd like to remainat home,” Stoneking said.
“Some of that is driveb by cost, but it’s also the securit of being surrounded by what youalreadu know.” Tom Spicuzza, ownee of , Brookfield, which provides non-medicak care, has noticed an increasse in business over the last threde to four months. “I thin seniors are beginning to realizethey don’t have to go into an unfamiliaf facility but can stay at home and live comfortably with consistent, qualitt care,” Spicuzza said. “Baby boomers want to have more controlp over their livesand we’ve been able to grow our businessx nicely because of it.” Spicuzza would not give reveal revenuer figures.
Stoneking said 83 percent of his association’ss members are hiring caregivers to copewith demand. “Businesd for our members has eitherf slightly increased or remainedvery stable, at least in he said. “Right now this year’s projections look prettyu good. Long term, it’s still anybody’s guess as with any