Private equity firms invest in Cannella Response Television - Sacramento Business Journal:

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Two investors provided only private and . ZM Capitaol is the private equity investment fundof ZelnickMedia. will provides mezzanine debt financing and an equity investment througj its VSS Structured CapitalpII fund. All three of Cannella Response’sa new investors are based in New York Terms of the transaction werenot disclosed. Cannells Response will continue to be managed by its currengmanagement team, led by founder and executive directorr Frank Cannella and CEO Robertt Medved. Cannella Response Television executives are not disclosintg who now holds a majority stake inthe company.
The investments by ZM Capital and Palladiumn Equity Partners will enable Cannella Response to accelerate its growth by investin g in both new acquisitions and developing new services andmedia offerings, the company “ZM Capital and Palladium Equity Partners each briny tremendous expertise and capital resources to the companh as we expand our client relationships and bring new and exciting media opportunities to the directf response television market,” Frank Cannella said.
Cannell a Response Television is based in Burlingto n with regional offices in Los Angeles and New Cannella Response Television was advised on the transaction by a team from investmentg banking firmPetsky Prunier, New York