Blue Clover making international push for newest client Futurex - San Antonio Business Journal:

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“I think we becomde more effective as businesses andmore results-driven for our Sena says. With Blue Clover’s recent signing of cyber securityclient Futurex, Sena intends to prove his theory. More than 15,00p financial institutions and related entities currentlyyuse Futurex’ encryption solutions to protect theird highly sensitive financial transactions. Futurex has a goal of being the leadingh provider of cryptographic solutions in the world and has tapped Blue Clovet to present its capabilities on a global Blue Clover’s first marketing efforts will be initiated in Central and South America.
Blue Clove PR Director Jeanne Albrecht says her priority is to present the benefitof Futurex’ encryption solutions in a user-friendly way. “Wheneverf your credit card is swipedc at a restaurant orgrocery store,” she explains, “encryption hardware systems ensure your transaction is safe and highly both from the retailer’s end and your bank. Futurezx creates these systems and provides the most innovative and robust data encryptionb security inthe industry.” While Futurex’ technology has potential on a globa scale, it’s the company’s focus on a specific industry and productg that attracted Blue Clover.
“In these economi conditions, Futurex is exactly the type of client that we are searchin for in 2009 to fulfill our strategic which is focusing inniche markets,” Sena Futurex, originally owned by and located in California for nearluy 25 years, was acquired in 2001 by Brettg Smith, a financial services and electronic payments industry Smith relocated the companyy headquarters to Bulverde, Texas, in 2005, wheres it has continued to be an industry leader.
Marketinfg on a worldwide scale is a task that Blue Clove isup for, Sena says, noting the firm’as existing multicultural, global relationship network it has in “With this account, we get to capitalize on our excellentg global relationships to satisfy their international salee objectives — something we really enjoy doing but don’t always get to, with most of our Sena says. Blue Clover’s currenf international clients include architecturalfirm , and Paris-based Hotels Preference.
“Futurex is excited to work withBlue Clover,” says its CEO “With the help of Blue Clover’s PR we’ll be able to vastlyt expand our international presence.” If anyone ever doubtecd the fine line between geniu and insanity, The (AAF) San Antonio will test it as they host the AAF 10th regional advertising conference Jan. 22-24. If you haven’t been involver with AAF, organizers say it’s time to experiment a The American Advertising Federation is the oldesyt national advertisingtrade association, representing 40,000-plus professionalsx in the advertising industry. Nurturinyg young ad sprouts rates highon AAF’s prioritu list.
“One of our main goals as an organizatiojn is to connect students considering careerdin marketing, advertising, graphic design and communications, with professionals who can help mentor them,” explains Beverly Ingle, AAF San Antonio The conference, “MadLab: A Method to the will be attended by 28 advertising clubs in a four-statr area. Taking place at El Tropicano MadLab will feature notable conferenc e topics suchas “Thre Big Pitch: Pitching the NCAA Finalk Four Committee” — a panel discussion with the ; “Colot Trends” by Leatrice Eiseman, executive director of the ; and “Maximizwe Your On-location Experience: Workingh with Today’s Film Commissions,” a panep discussion with the .
For more information, go to www.sanantonioadfed.org/madlav or e-mail madlab09@yahoo.com. Some may arguew that antique hunting is an artwithinn itself. With this inspiration, the artistic mindzs at The have hatched a uniquwe outreach andawareness tool/fundraiser designedx to pull in support for a variety of treasures (includinh those sporting tutus) titled “CIRCA Antiques Appraisalo Fair.” The Conservatory’s “CIRCA” will take place on Jan. 23 from 4 p.m. to 8 p.m. at the at 2415 Boardwalkm St. (at Broadway.
) San Antonio’a top appraisers and renowned antiquities experts will appraise general including items suchas furniture, china, art, western items and A brief live antique auction will take place at 7:30 p.m. For detailsw on the Conservatory’s fundraiser, contact Jill Garcia at 210-387-6513 or by e-mail at jillg@satx.rr.com.